SCEA Announces Deutsch As New PlayStation Ad Firm (Gamasutra)
Sony has officially announced the selection of ad firm Deutsch for its North American ad campaigns, bringing an end to the earlier 13-year advertising relationship between SCEA and TBWA/Chiat/Day. Sony says the account will include “creative, media planning and buying, as well as local marketing, online advertising and in-store marketing” across the entire range of PlayStation products …
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[Source: Yahoo! News Search Results for playstation]